Righteous voted UK Cool Brand™.
We are delighted to announce that Righteous was selected out of over 5,000 UK brands as one of the Cool Brands™ for 2015/2016
Cool Brands™ is an annual initiative to identify and pay tribute to the nation’s coolest brands. Brands are selected via an independent survey from 3,000 consumers and a panel of industry experts.We feel so priveleged that Righteous was selected to sit alongside iconic brands such as Apple, British Airways, Selfridges, Pret A Manger, Green & Black’s, and Virgin Atlantic.
This is the 14th year that Cool Brands™ has been canvassing the opinions of experts like Designer Amanda Wakeley, The British Fashion Council’s Chief Executive Caroline Rush and others; as well as 3,000 people across the UK.
The concept of ‘Cool’ is something subjective and personal. Voters are not given a definition but are asked to bear in mind: Style, Originality, Desirability, Innovation, Authenticity & Uniqueness.
We are just glad that we stayed true to what we believe the personality of Righteous is and that this has been strong enough to resonate with people around the country.
Visit the Cool Brands website